Case study
Vanda Vaz de Carvalho
Meet Vanda, a remarkable individual I had the privilege of assisting. Introduced through a friend, Vanda sought my expertise to enhance her online presence and manage her digital identity through a website and online learning platform. Engaged in activities such as Orient Retreats, Healing Circles, Spiritual Celebrations, Reiki Initiations, Biosintonia Initiations, and more, Vanda is a Portugal native who now resides in Auroville, passionately pursuing her work while exploring India.
Client
Vanda Vaz de Carvalho(person), Portugal
Role
Lead interaction designer & developer
Responsibilities
User research, Paper sketches, Wireframes, Visual design, Development, WordPress
Duration
2023
The challenge
Vanda expressed dissatisfaction with her current website, desiring a more professional and disciplined approach to showcase her offerings and attract a wider audience.
The objective was to revamp the website's design for improved aesthetics and enhanced user engagement.
The team should possess the ability to seamlessly handle both design and development, providing a comprehensive one-stop solution
The approach
To gain a comprehensive understanding of Vanda's vision, I delved into client feedback and conducted in-depth discussions during our initial meeting. Beyond the project scope, this allowed me to connect with Vanda on a personal level. Sorting through client surveys and meeting notes, I analysed the existing website to identify areas that needed improvement.
The creative process began with pen and paper, evolving from initial sketches to digital wireframes and culminating in high-fidelity UI designs. Additionally, I strategised to consolidate all content onto a single page for seamless navigation and a cohesive reading experience.
User Research
Paper Sketches
Wireframes
Visual Design
Key point to address
Who is Vanda
Services Offered
Client Testimonials
Goa and the Golden Triangle
Recent Activities
Highlights from Retreats
User flows
I have hand drawn above sketches and placed in a mock-up for presentation. Top left - Highlights from Retreat section; Left bottom - Detail page of every highlights; Top right - Popular events version 1; Right bottom - Popular events version 2.
I have hand drawn above sketches and placed in a mock-up for presentation. Top left - Services offered section version 1; Left bottom - Services offered version 2; Top right - Client testimonial section version 1; Right bottom - Client testimonial version 2.
I have hand drawn above sketches and placed in a mock-up for presentation. Top left - Who is Vanda section version 1; Left bottom - Who is Vanda version 2; Top right - Goa and the Golden Triangle section version 1; Right bottom - Goa and the Golden Triangle version 2.
Wireframes
I have created the digital wireframes and placed in a mock-up for presentation. Left - Goa and the Golden Triangle; Right - Popular activities
I have created the digital wireframes and placed in a mock-up for presentation. Left - Highlights from retreats detail page; Right - Highlights from retreats section.
I have created the digital wireframes and placed in a mock-up for presentation. Left - Who is Vanda section; Right - Client testimonials.
The solution
The result is a polished website with a well-thought-out structure that introduces Vanda's skills and personality through a compelling video in the hero section. Each subsequent section is carefully crafted to convey Vanda's message clearly to new users. The designs reflect creative solutions to address existing issues and enhance the overall user experience.
Contact
Let’s talk or have a coffee
Email
vasou20@gmail.com
LinkedIn
linkedin.com/in/vasou20/
Phone
+91 95971 86186
Instagram
instagram.com/vasudsign/